Arcana EN + FR — Sales / Funnel EPL / CPL Recap (v2)
Generated 2026-05-19 · Truth source: SalesDateV2 feed · Per-product detail from raw SalesHM/Stripe/CB tabs · Funnel EPL denominator = unique contacts ever in 03_PROMO_* or 03_CLOSING_* automation for that persona×stage · CPL data: Keitaro EN report · FX: USD→EUR = 0.8601
1. SalesDateV2 truth check
SalesDateV2 total
€120,541.55
6,631 txns (Skip=0 ∧ Approuv*/Compl*)
HM (feed)
€102,301.19
5884 txns
Stripe (feed)
€15,937.40
637 txns
CB (feed)
€2,302.95
110 txns
Per-market reconciliation vs SalesDateV2!B (sheet's grand total):
EN (€14,616) + FR (€104,002) + OTHER/UNMAPPED Stripe (€1,993) = €120,611.03
SalesDateV2!B unformatted grand total = €120,541.55. Diff: +€69 (0.06%). ✅ Aligned within rounding.
Sheet fix applied 2026-05-20: the feed formula's Stripe row bound was extended from 1000 → 5000 (Stripe data had grown past row 1000 and the original cap was silently excluding 124 rows / ~€3.1k of real Stripe revenue from sheet B). After backfill, sheet B and per-market sum agree.
Why NOT use ScoreClient: ScoreClientFR sums €132,510 because it buyer-routes — attributing a buyer's entire HM revenue to their primary market. SalesDateV2!B (post-fix) is the per-row truth source. User-confirmed 2026-05-19.
2. Headline KPIs
EN revenue
€14,616.10
889 txns
FR revenue
€104,001.63
5631 txns
FR / EN ratio
7.1×
revenue gap
3. EN — CPL economics (Keitaro)
Keitaro tracks CPL-attributed paid traffic only. Revenue display = USD.
Total paid cost
$12,592.73
€10,830.88
CPL
$2.07
€1.78 | 6,077 regs
Keitaro EPL
$2.43
CPL-attributed only
Keitaro campaign breakdown
| Campaign | UC | Regs | Sales | Revenue | Cost | CPL | EPL | ROI |
|---|
| Andrea | 1,385 | 477 | 1 | $6.56 | $1,173.92 | $2.46 | $0.01 | -99.4% |
| Andrew | 1,404 | 505 | 122 | $2,644.09 | $1,222.50 | $2.42 | $5.24 | +116.3% |
| Replay | 10,865 | 5,095 | 693 | $12,106.08 | $10,196.31 | $2.00 | $2.38 | +18.7% |
| TOTAL | 13,654 | 6,077 | 816 | $14,756.73 | $12,592.73 | $2.07 | $2.43 | +17.2% |
4. EN — Per-funnel EPL
EPL denominator = unique contacts ever in 03_PROMO_<persona>F<n>_* or 03_CLOSING_<persona>F<n>_* for the relevant funnel. Margin column = EPL_USD − CPL_USD ($2.07).
| Funnel | Cohort (unique) | Sales | Revenue | EPL (€) | EPL ($) | $ Margin vs CPL | Source autos (size) |
|---|
| CIA_F1 |
346 |
45 |
€1,267.75 |
€3.66 |
$4.26 |
+2.19 |
CLOSING_CIAF1(346) |
| CIA_F2 |
0 |
2 |
€19.82 |
€0.00 |
$0.00 |
-2.07 |
_ARCHIVED_PROMO_CIAF2_RRS_LEGACY_v0(0), PROMO_CIAF2_RRS_HTML(0) |
| CIA_F3 |
0 |
2 |
€48.62 |
€0.00 |
$0.00 |
-2.07 |
PROMO_CIAF3_GRK(0), PROMO_CIAF3_GRK_HTML(0) |
| CLA_F1 |
7,031 |
514 |
€7,755.15 |
€1.10 |
$1.28 |
-0.79 |
CLOSING_CLAF1(7031) |
| CLA_F2 |
1,032 |
93 |
€1,605.64 |
€1.56 |
$1.81 |
-0.26 |
PROMO_CLAF2_GRD(1032) |
| CLA_F3 |
708 |
45 |
€867.67 |
€1.23 |
$1.42 |
-0.65 |
PROMO_CLAF3_NAJ(708) |
| CLA_F4 |
351 |
28 |
€645.44 |
€1.84 |
$2.14 |
+0.07 |
PROMO_CLAF4_ASC_HTML(351) |
| CLA_F5 |
203 |
9 |
€204.66 |
€1.01 |
$1.17 |
-0.90 |
PROMO_CLAF5_RFR_HTML(203) |
| MIK_F1 |
46 |
3 |
€19.81 |
€0.43 |
$0.50 |
-1.57 |
CLOSING_MIKF1_TPA(46) |
5. FR — Per-funnel EPL
FR Keitaro CPL not yet supplied. Margin column omitted. Same denominator definition (PROMO+CLOSING union per funnel) using AC FR account.
| Funnel | Cohort (unique) | Sales | Revenue | EPL (€) | EPL ($) | Source autos (size) |
|---|
| CIA_F1 |
8,566 |
997 |
€16,805.17 |
€1.96 |
$2.28 |
CLOSING_CIAF1(8566), CLOSING_CIAF1_STRIPE(643), CLOSING_CIAF1_STRIPE_FB(643) |
| CIA_F2 |
8,184 |
201 |
€5,092.34 |
€0.62 |
$0.72 |
PROMO_CIAF2_RRS(8184) |
| CIA_F3 |
8,106 |
153 |
€4,455.51 |
€0.55 |
$0.64 |
PROMO_CIAF3_GRK(8106) |
| CIA_F4 |
7,269 |
48 |
€960.94 |
€0.13 |
$0.15 |
PROMO_CIAF4_GRF(7269) |
| CIA_F5 |
7,245 |
27 |
€409.71 |
€0.06 |
$0.07 |
PROMO_CIAF5_SIT(7245) |
| CIA_F6 |
7,221 |
45 |
€800.27 |
€0.11 |
$0.13 |
PROMO_CIAF6_GDR(7221) |
| CLA_F1 |
14,417 |
1224 |
€19,095.73 |
€1.32 |
$1.54 |
PROMO_CLAF1_ETK(1480), CLOSING_CLAF1(13554), PROMO_CLAF1_STRIPE_ETK(0), PROMO_CLAF1_STRIPE_FB_ETK(0), CLOSING_CLAF1_STRIPE(4643), CLOSING_CLAF1_STRIPE_FB(4643) |
| CLA_F2 |
10,752 |
544 |
€10,807.08 |
€1.01 |
$1.17 |
PROMO_CLAF2_GRD(10752) |
| CLA_F3 |
5,767 |
251 |
€4,875.47 |
€0.85 |
$0.98 |
PROMO_CLAF3_NAJ(5767) |
| CLA_F4 |
5,284 |
24 |
€1,594.89 |
€0.30 |
$0.35 |
PROMO_CLAF4_ASC(5284) |
| CLA_F5 |
5,026 |
14 |
€1,055.92 |
€0.21 |
$0.24 |
PROMO_CLAF5_RFR(5026) |
| CLA_F6 |
4,753 |
16 |
€1,052.04 |
€0.22 |
$0.26 |
PROMO_CLAF6_VCP(4753) |
| MAR_F1 |
123 |
68 |
€870.18 |
€7.07 |
$8.23 |
CLOSING_MARF1(123) |
| MAR_F2 |
100 |
1 |
€12.55 |
€0.13 |
$0.15 |
PROMO_MARF2_GVA(100) |
| MAR_F3 |
100 |
1 |
€14.79 |
€0.15 |
$0.17 |
PROMO_MARF3_ABC(100) |
| MIK_F1 |
358 |
561 |
€9,011.10 |
€25.17 |
$29.27 |
CLOSING_MIKF1_TPA(358), CLOSING_MIKF1_STRIPE_TPA(0) |
| MIK_F2 |
528 |
66 |
€976.44 |
€1.85 |
$2.15 |
PROMO_MIKF2_RAA(528) |
| MIK_F3 |
522 |
48 |
€1,102.04 |
€2.11 |
$2.45 |
PROMO_MIKF3_7SC(522) |
| MIK_F4 |
516 |
40 |
€953.24 |
€1.85 |
$2.15 |
PROMO_MIKF4_GRB(516) |
| MIK_F5 |
509 |
28 |
€623.49 |
€1.22 |
$1.42 |
PROMO_MIKF5_RPA(509) |
| MIK_F7 |
495 |
20 |
€336.83 |
€0.68 |
$0.79 |
PROMO_MIKF7_FPA(495) |
| MIK_F8 |
482 |
29 |
€551.34 |
€1.14 |
$1.33 |
PROMO_MIKF8_RDA(482) |
5b. FR — Per-funnel EPL by SLO views (GA4)
SLO views = unique users (deduped property-wide) who landed on any *-{persona}-fun-{n}-0-(tsl|video)* page across all channel prefixes (email / affi / fb / tiktok / organic). Same offer-exposure cohort whether the user saw the TSL or VSL variant. EPL/SLO view = funnel revenue ÷ SLO viewers — the offer-quality metric (how much €/€ the funnel extracts from each person who saw the pitch). Pulled live from GA4 property 506156714 via service-account auth.
| Funnel | SLO views | Sales | Revenue | EPL/view (€) | View→buyer % |
|---|
| CLA_F1 |
17,970 |
1224 |
€19,096.67 |
€1.06 |
6.8% |
| CIA_F1 |
6,944 |
997 |
€16,806.03 |
€2.42 |
14.4% |
| CLA_F2 |
2,466 |
544 |
€10,807.78 |
€4.38 |
22.1% |
| MIK_F1 |
5,798 |
561 |
€9,011.61 |
€1.55 |
9.7% |
| CIA_F2 |
1,124 |
201 |
€5,092.61 |
€4.53 |
17.9% |
| CLA_F3 |
1,684 |
251 |
€4,875.67 |
€2.90 |
14.9% |
| CIA_F3 |
947 |
153 |
€4,455.75 |
€4.71 |
16.2% |
| CLA_F4 |
794 |
24 |
€1,594.97 |
€2.01 |
3.0% |
| MIK_F3 |
270 |
48 |
€1,102.09 |
€4.08 |
17.8% |
| CLA_F5 |
601 |
14 |
€1,055.95 |
€1.76 |
2.3% |
| CLA_F6 |
738 |
16 |
€1,052.19 |
€1.43 |
2.2% |
| MIK_F2 |
381 |
66 |
€976.47 |
€2.56 |
17.3% |
| CIA_F4 |
396 |
48 |
€961.01 |
€2.43 |
12.1% |
| MIK_F4 |
206 |
40 |
€953.26 |
€4.63 |
19.4% |
| MAR_F1 |
773 |
68 |
€870.19 |
€1.13 |
8.8% |
| CIA_F6 |
577 |
45 |
€800.28 |
€1.39 |
7.8% |
| MIK_F5 |
163 |
28 |
€623.49 |
€3.83 |
17.2% |
| MIK_F8 |
115 |
29 |
€551.38 |
€4.79 |
25.2% |
| CIA_F5 |
421 |
27 |
€409.77 |
€0.97 |
6.4% |
| MIK_F7 |
140 |
20 |
€336.83 |
€2.41 |
14.3% |
| MAR_F3 |
54 |
1 |
€14.79 |
€0.27 |
1.9% |
| MAR_F2 |
59 |
1 |
€12.55 |
€0.21 |
1.7% |
| MIK_F6 |
169 |
0 |
€0.00 |
€0.00 |
0.0% |
| MAR_F6 |
1 |
0 |
€0.00 |
€0.00 |
0.0% |
| MAR_F7 |
5 |
0 |
€0.00 |
€0.00 |
0.0% |
| AKA_F1 |
10 |
0 |
€0.00 |
€0.00 |
0.0% |
| AKA_F2 |
4 |
0 |
€0.00 |
€0.00 |
0.0% |
| AKA_F3 |
3 |
0 |
€0.00 |
€0.00 |
0.0% |
F1 OTO ladder (page-view drop-off per persona)
Unique users on the SLO and each subsequent OTO step. Higher OTO retention = better upsell flow.
| Persona F1 | SLO | OTO-1 | OTO-2 | OTO-3 | OTO-4 | OTO-5 |
|---|
| CLA_F1 | 17,970 | 877 (4.9%) | 250 (1.4%) | 156 (0.9%) | — | — |
| CIA_F1 | 6,944 | 625 (9.0%) | 221 (3.2%) | 170 (2.4%) | — | — |
| MIK_F1 | 5,798 | 245 (4.2%) | 91 (1.6%) | 46 (0.8%) | 39 (0.7%) | 30 (0.5%) |
| MAR_F1 | 773 | 46 (6.0%) | 15 (1.9%) | 10 (1.3%) | 5 (0.6%) | — |
| AKA_F1 | 10 | 3 (30.0%) | 2 (20.0%) | 3 (30.0%) | — | — |
6. EN — Product breakdown + per-product EPL (top 20)
Per-product EPL = product revenue ÷ funnel cohort (the persona×stage PROMO+CLOSING cohort the product belongs to). Margin column = EPL_USD − CPL_USD ($2.07). Products without a PERSONA_F<n> code (legacy CB / generic Stripe) show — for cohort/EPL.
| # | Product | Revenue | Txns | % of EN | Cohort | EPL (€) | EPL ($) | $ Margin vs CPL | Source |
|---|
| 1 |
CLA_F01 : Grand Karmic Change Tarot Study |
€4,197.36 |
399 |
28.7% |
7,031 |
€0.60 |
$0.69 |
-1.38 |
HM €3,179/317, CB €1,018/82 |
| 2 |
CLA_F01 : Karmic Numbers of Chance |
€2,261.32 |
74 |
15.5% |
7,031 |
€0.32 |
$0.37 |
-1.70 |
HM €2,261/74 |
| 3 |
CLA_F02 : The Grand Karmic Curse Removal Ritual |
€1,103.54 |
86 |
7.6% |
1,032 |
€1.07 |
$1.24 |
-0.83 |
HM €1,104/86 |
| 4 |
CLA_F01 : Psycho-Magnetic Tele-Contact Sessions |
€879.28 |
18 |
6.0% |
7,031 |
€0.13 |
$0.15 |
-1.93 |
HM €879/18 |
| 5 |
CIA_F01 : Soul Recovery Ritual |
€685.16 |
9 |
4.7% |
346 |
€1.98 |
$2.30 |
+0.23 |
HM €685/9 |
| 6 |
Psycho-Magnetic Tele-Contact Sessions |
€558.79 |
8 |
3.8% |
— |
— |
— |
— |
CB €559/8 |
| 7 |
CLA_F03 : Numbers to play |
€523.39 |
40 |
3.6% |
708 |
€0.74 |
$0.86 |
-1.21 |
HM €523/40 |
| 8 |
Karmic Numbers of Chance |
€464.54 |
13 |
3.2% |
— |
— |
— |
— |
CB €465/13 |
| 9 |
CLA_F04 : Personal Luck Almanac |
€461.15 |
25 |
3.2% |
351 |
€1.31 |
$1.53 |
-0.54 |
HM €461/25 |
| 10 |
CLA_F01 : 7 Keys to Happiness |
€417.19 |
23 |
2.9% |
7,031 |
€0.06 |
$0.07 |
-2.00 |
HM €417/23 |
| 11 |
Astrological Previsions (28 DAYS FREE) |
€373.81 |
97 |
2.6% |
— |
— |
— |
— |
HM €374/97 |
| 12 |
CIA_F01 : Grand Ancestral Reconciliation Ritual |
€275.91 |
32 |
1.9% |
346 |
€0.80 |
$0.93 |
-1.15 |
HM €276/32 |
| 13 |
7 Keys to Happiness |
€261.32 |
7 |
1.8% |
— |
— |
— |
— |
CB €261/7 |
| 14 |
CLA_F02 : Triple Luck Activation Ritual |
€223.47 |
3 |
1.5% |
1,032 |
€0.22 |
$0.25 |
-1.82 |
HM €223/3 |
| 15 |
CLA_F02 : Grand Universal Money Ritual |
€211.33 |
3 |
1.4% |
1,032 |
€0.20 |
$0.24 |
-1.83 |
HM €211/3 |
| 16 |
CLA_F03 : Pentacle of the Great Divine Fire |
€209.66 |
3 |
1.4% |
708 |
€0.30 |
$0.34 |
-1.73 |
HM €210/3 |
| 17 |
CLA_F05 : Red Flame Ritual |
€204.66 |
9 |
1.4% |
203 |
€1.01 |
$1.17 |
-0.90 |
HM €205/9 |
| 18 |
CLA_F04 : Wealth Ignition |
€184.29 |
3 |
1.3% |
351 |
€0.53 |
$0.61 |
-1.46 |
HM €184/3 |
| 19 |
Complete Numerology Study |
€178.04 |
3 |
1.2% |
— |
— |
— |
— |
Stripe €178/3 |
| 20 |
Personalized Intuitive Consultation |
€170.30 |
2 |
1.2% |
— |
— |
— |
— |
Stripe €170/2 |
EN by source
| Source | € | n | % |
|---|
| HM | €11,808.81 | 763 | 80.8% |
| CB | €2,302.95 | 110 | 15.8% |
| Stripe | €504.34 | 16 | 3.5% |
EN by persona
| Persona | € | n | % |
|---|
| CLA | €11,078.56 | 689 | 75.8% |
| OTHER | €2,181.55 | 148 | 14.9% |
| CIA | €1,336.19 | 49 | 9.1% |
| MIK | €19.81 | 3 | 0.1% |
EN by funnel stage
| Stage | € | n | % |
|---|
| F1 | €9,042.71 | 562 | 61.9% |
| F2 | €1,625.46 | 95 | 11.1% |
| F3 | €916.29 | 47 | 6.3% |
| F4 | €645.44 | 28 | 4.4% |
| F5 | €204.66 | 9 | 1.4% |
| OTHER | €2,181.55 | 148 | 14.9% |
7. FR — Product breakdown + per-product EPL (top 30)
Same denominator definition (PROMO+CLOSING cohort per persona×stage, AC FR account). FR CPL not yet supplied — margin column omitted.
| # | Product | Revenue | Txns | % of FR | Cohort | EPL (€) | EPL ($) | Source |
|---|
| 1 |
CLA_F01 : Chiffres Karmiques |
€8,147.93 |
271 |
7.8% |
14,417 |
€0.57 |
$0.66 |
HM €8,148/271 |
| 2 |
CLA_F02 : Dsenvotement Karmique |
€7,100.21 |
450 |
6.8% |
10,752 |
€0.66 |
$0.77 |
HM €7,100/450 |
| 3 |
CLA_F01 : tude Tarologique de Grand Changement Karmique |
€6,782.34 |
800 |
6.5% |
14,417 |
€0.47 |
$0.55 |
HM €6,782/800 |
| 4 |
CIA_F01 : Grand Rituel de Rconciliation Ancestrale |
€6,625.25 |
664 |
6.4% |
8,566 |
€0.77 |
$0.90 |
HM €6,625/664 |
| 5 |
CIA_F01 : Rituel de Recouvrement d'me |
€6,491.29 |
207 |
6.2% |
8,566 |
€0.76 |
$0.88 |
HM €6,491/207 |
| 6 |
MIK_F01 : Talisman de Pouvoir Suprme des Anges |
€4,587.24 |
379 |
4.4% |
358 |
€12.81 |
$14.90 |
HM €4,587/379 |
| 7 |
CLA_F03 : Numros Jouer |
€3,404.99 |
198 |
3.3% |
5,767 |
€0.59 |
$0.69 |
HM €3,405/198 |
| 8 |
Prvisions Astrologiques (28 JOURS GRATUITS) |
€2,867.56 |
316 |
2.8% |
— |
— |
— |
HM €2,868/316 |
| 9 |
tude Tarologique - 14,44 |
€2,785.75 |
172 |
2.7% |
— |
— |
— |
Stripe €2,786/172 |
| 10 |
CLA_F01 : Tl-Contacts Psycho-Magntiques |
€2,767.03 |
77 |
2.7% |
14,417 |
€0.19 |
$0.22 |
HM €2,767/77 |
| 11 |
CIA_F02 : Rituel de Reconnexion Spirituelle |
€2,723.13 |
149 |
2.6% |
8,184 |
€0.33 |
$0.39 |
HM €2,723/149 |
| 12 |
MIK_F01 : Chiffres Angliques |
€2,528.33 |
98 |
2.4% |
358 |
€7.06 |
$8.21 |
HM €2,528/98 |
| 13 |
tude Personnalise des Nombres - 69 |
€2,446.88 |
38 |
2.4% |
— |
— |
— |
Stripe €2,447/38 |
| 14 |
CIA_F03 : Grand Rituel de Libration Karmique |
€2,257.49 |
110 |
2.2% |
8,106 |
€0.28 |
$0.32 |
HM €2,257/110 |
| 15 |
CIA_F01 : Agenda Spcial de Chance Or |
€2,152.65 |
73 |
2.1% |
8,566 |
€0.25 |
$0.29 |
HM €2,153/73 |
| 16 |
CLA_F02 : Triple Rituel d'Activation de Chance |
€1,909.63 |
43 |
1.8% |
10,752 |
€0.18 |
$0.21 |
HM €1,910/43 |
| 17 |
Rituel Renforc Vie |
€1,839.08 |
92 |
1.8% |
— |
— |
— |
Stripe €1,839/92 |
| 18 |
CIA_F01 : Crmonie de Purification des Canaux Spirituels |
€1,535.97 |
53 |
1.5% |
8,566 |
€0.18 |
$0.21 |
HM €1,536/53 |
| 19 |
CLA_F01 : 7 Secrets du Bonheur |
€1,398.44 |
76 |
1.3% |
14,417 |
€0.10 |
$0.11 |
HM €1,398/76 |
| 20 |
MIK - Chiffres Angliques |
€1,347.13 |
49 |
1.3% |
— |
— |
— |
HM €1,347/49 |
| 21 |
Prvisions Tarologiques (28 JOURS GRATUITS) |
€1,339.19 |
136 |
1.3% |
— |
— |
— |
HM €1,339/136 |
| 22 |
CLA_F02 : Grand Rituel Universel dArgent |
€1,176.67 |
31 |
1.1% |
10,752 |
€0.11 |
$0.13 |
HM €1,177/31 |
| 23 |
MIK_F03 : 7 Secrets de Chance des Anges |
€1,102.04 |
48 |
1.1% |
522 |
€2.11 |
$2.45 |
HM €1,102/48 |
| 24 |
CIA_F02 : Rituel de Restauration de la Ligne Ancestrale |
€1,095.19 |
27 |
1.1% |
8,184 |
€0.13 |
$0.16 |
HM €1,095/27 |
| 25 |
Rparation Transgnrationnelle - 18 |
€1,089.00 |
61 |
1.0% |
— |
— |
— |
Stripe €1,089/61 |
| 26 |
CLA_F05 : Rituel Flamme Rouge |
€1,055.92 |
14 |
1.0% |
5,026 |
€0.21 |
$0.24 |
HM €1,056/14 |
| 27 |
CLA_F04 : Agenda Spcial Chance |
€1,046.38 |
14 |
1.0% |
5,284 |
€0.20 |
$0.23 |
HM €1,046/14 |
| 28 |
MIK_F02 : Rituel d'Appel des Puissances Angliques Agissantes |
€976.44 |
66 |
0.9% |
528 |
€1.85 |
$2.15 |
HM €976/66 |
| 29 |
CLA_F06 : Voyance Chance Prcise |
€972.52 |
13 |
0.9% |
4,753 |
€0.20 |
$0.24 |
HM €973/13 |
| 30 |
CLA_F03 : Pentacle du Grand Feu Divin |
€963.55 |
32 |
0.9% |
5,767 |
€0.17 |
$0.19 |
HM €964/32 |
FR by source
| Source | € | n | % |
|---|
| HM | €90,561.86 | 5100 | 87.1% |
| Stripe | €13,439.77 | 531 | 12.9% |
FR by persona
| Persona | € | n | % |
|---|
| CLA | €38,481.13 | 2073 | 37.0% |
| CIA | €28,523.94 | 1471 | 27.4% |
| OTHER | €22,544.55 | 1225 | 21.7% |
| MIK | €13,554.48 | 792 | 13.0% |
| MAR | €897.52 | 70 | 0.9% |
FR by funnel stage
| Stage | € | n | % |
|---|
| F1 | €45,782.18 | 2850 | 44.0% |
| F2 | €16,888.41 | 812 | 16.2% |
| F3 | €10,447.81 | 453 | 10.0% |
| F4 | €3,509.07 | 112 | 3.4% |
| F5 | €2,089.12 | 69 | 2.0% |
| F6 | €1,852.31 | 61 | 1.8% |
| F7 | €336.83 | 20 | 0.3% |
| F8 | €551.34 | 29 | 0.5% |
| OTHER | €22,544.55 | 1225 | 21.7% |
8. Insights
- Truth alignment: SalesDateV2 = €120,542. My per-market split = €120,611 (100.1% reconciled).
- FR is 7.1× larger by revenue but AOVs are close (EN €16.44 vs FR €18.47) — the gap is product/funnel coverage, not market quality.
- EN paid-traffic ROI: +17.2% overall, but campaign "Andrea" loses 99% on $1,174 spend (1 sale). Kill or rework.
- EN funnel EPL vs CPL $2.07: see margin column. Funnels where EPL_USD > CPL_USD are profit-positive; others bleed.
- FR CPL not yet supplied — supply the FR Keitaro export to complete the FR margin column.
9. Methodology notes
- Top-line totals = SalesDateV2 feed (col L:W) with Skip=0 and Statut starts with Approuv*/Compl* — same logic as the sheet's B column.
- Per-market split = source tabs filtered by Marché. Rows with blank/
#REF! Marché bucketed separately.
- Funnel cohort = unique contacts in any automation matching
03_(PROMO|CLOSING)_<persona>F<n>. PROMO and CLOSING are union'd (so a contact counted once even if in both).
- EPL = market_funnel_revenue ÷ market_funnel_cohort. Cross-market contamination is possible if EN buyers exist in AC FR cohort or vice versa — measured separately per account.
- Keitaro = paid-traffic CPL only; numbers in USD from voyance-claire.com export.
Scripts: _tools/_arcana_recap_v2.py, _arcana_funnel_cohorts_build.py